How to Read Nicotine Pouch Labels and Strengths

You pick up a can of Velo or Zyn, and instead of a simple number like "6mg," you see a confusing series of dots, colored circles, or cryptic codes. What does it all mean?

Understanding the can label is crucial to ensuring you don't accidentally buy a product that is too strong or expired. Here is the decoder ring for US nicotine pouches.

The "Dot" System (Strength)

Many brands (especially Velo and On!) use a "Dot" visualizer for strength instead of just printing the number big on the front.

  • 1 Dot (Low): Usually 2mg - 3mg. "Mellow."
  • 2 Dots (Medium): Usually 4mg. "Original."
  • 3 Dots (Strong): Usually 6mg - 8mg. "Strong."
  • 4 Dots (Extra Strong): Usually 10mg+. "X-Strong."
  • 5/6 Dots (Extreme): 15mg+. Proceed with caution.

Always look for the specific "mg/pouch" number often printed in small text on the side or bottom label to confirm.

Flavor Color Coding

While brands vary, there is a general industry standard for color coding:

  • Blue: Mint / Menthol.
  • Green: Spearmint / Wintergreen.
  • Orange/Yellow: Citrus.
  • Brown/Tan: Coffee or Cinnamon.
  • Red/Pink: Berry / Fruit.
  • Grey/Silver: Unflavored / Chill.

Expiration Codes

This is the most confusing part. Most cans do not say "Expires: Jan 1 2026." They use Batch Codes.

However, US Zyn cans are transparent: they print a "Best Before" date on the bottom.
Velo/On!: Often use a Julian Code or a Manufacturing Date (MFG). The product is generally good for 1 year from the MFG date.

"Slim" vs "Mini" Labeling

  • Mini: Small, dry, rectangular pouch (Zyn/On!).
  • Slim: Long, moist, tubular pouch (Velo/Rogue).
  • Large: The size of a full dip pouch (very rare in the US market).

People Also Ask

What does "Dry" mean on the label?

It means the contents are white powder that is not pre-moistened. It produces less saliva.

Where is the warning label?

By US law, 30% of the main display areas must be covered by the warning: "WARNING: This product contains nicotine. Nicotine is an addictive chemical."

FAQ

My can has no expiration date?

Check the bottom codes. If you really can't find one, it might be an older batch. Fresh pouches should be slightly soft; expired ones are rock hard.

Do the dots mean the same thing on every brand?

No! A "4 Dot" Velo might be 7mg, while a "4 Dot" Zyn (if they used dots) might mean something else. Always check the milligrams.